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Promotional Products Should Be a Part of Your Employee Incentive Program.
Why? Because awards and incentive programs improve performance and motivate employees to increase sales, reduce accidents, boost productivity and give customers better service.
In 1994 Baylor University randomly surveyed 1,500 people, asking their opinions regarding employee awards and incentives.
Findings (Found in yellow chart on the right)
Survey recipients were asked to rate how most employees feel about awards and incentives. The TRUE statements are those with which respondents agreed; the FALSE statements are those with which they disagreed
Survey respondents also listed the resons they believe award incentive programs fail. The top reasons for program failure are:
This indicates that effective employee award incentive programs will feature high employee involvement during the development of the program and timely feedback to employees during the contest.
Real World Success Story
Objective: To motivate truckers to drive safely and complete their log books correctly.
Strategy and Execution: Drivers at a trucking company's two terminals in Atlanta and Tampa had a perfect record -- perfectly bad. None had ever completed a month without at least one breach of safety or had ever correctly completed their log books. The company felt something had to be done.
Imprinted merchandise was used in an incentive program to improve safety performance. The items selected were high-quality, embroidered wearables intended to draw peer envy.
Eighty driving hours without a nicked fender or traffic ticket earned employees a polo shirt and hat embroidered with the company logo. Continuing safe performance was rewarded with a black satin jacket. By driving safely and correctly completing their log books, drivers could also win watches with corporate logo.
Results: Fifteen percent of the drivers qualified monthly for the awards, and the company's insurance premiums dropped by $250,000.
|Data and discussion from PPAI|